Brand Certified
Benefit Cosmetics Brow Bar Counter
5.0(14 reviews)
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Business Details
20 Fort Parkway, Birmingham, West Midlands
B24 9FP, United Kingdom
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
+44 1213 861359
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
https://browbars.benefitcosmetics.com/gb/west-midlands/birmingham/20-fort-parkway
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
About
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots The Fort we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Benefit Cosmetics Brow Bar Counter
20 Fort Parkway, Birmingham, West Midlands
B24 9FP, United Kingdom
Hours
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
5.0
14 reviews
5 stars
14
4 stars0
3 stars0
2 stars0
1 star0
- CCCaliberryMay 22, 20255.0Amy was fab she did wax, tint and everything I loved it!
- JBJemma BaxterFeb 7, 20255.0Lily was fab, she made me feel very comfortable and did an amazing job thanks 😊
- CCChloeMay 29, 20245.0Had a wonderful eyebrow wax and tint with Reemi. She talked me through what she was doing and gave some great advice about how to shape it. She also showed me a range of eyebrow products and helped me choose which one to buy/showed me how to use it. I'm all booked in to go back next month!
- LWLisa WrightMar 25, 20245.0Had my eyebrows tinted yesterday they look lovely was really pleased me with the service!
- JCJ CJul 27, 20235.0What a fantastic service provided today by your Benefit representative, Natasha, at the Benefit Bar in Boots in Birmingham, ( The Fort shopping centre) I went for the brow wax. Natasha is so lovely and friendly Very informative about the brow wax service. Very informative about other products too but not in any kind of pushy way. I did buy a new mascara which Natasha demonstrated for me. I love it! I am so, so happy with my 'new' eyebrows and I will definitely be booking in again with Natasha. Thank you
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services are available at Benefit Cosmetics Brow Bar Counter?
We offer brow wax, brow tint, brow lamination, and complimentary brow mapping services tailored to your needs.
Do I need to book an appointment or can I walk in?
Appointments are recommended, but we also accept walk-ins at our Brow Bar Counter.
What are the opening hours for Benefit Cosmetics Brow Bar Counter?
We are open Monday to Wednesday and Friday from 9:00 to 20:00, Thursday from 9:00 to 21:00, Saturday from 9:00 to 19:00, and Sunday from 11:00 to 17:00.
How do I prepare for a brow tint or lamination service?
If it's your first time having dye or tint, you must complete a 24-hour patch test before the service. Avoid self-tanning or spray tanning 24 hours before and after tinting. For lamination, if you have allergies to hair dye or perm solutions, you also need a patch test.
What payment options are accepted at Benefit Cosmetics Brow Bar Counter?
We accept Apple Pay, cash, Mastercard, and Visa payments.
Is the location wheelchair accessible?
Yes, we have a wheelchair accessible entrance and restrooms available.
Which nearby stores can I visit before or after my appointment?
You can visit Boots for pharmacy and beauty products, Clarins Boots Fort Retail Park for beauty supplies, or shop at The Fort Shopping Park and The Fort Birmingham which offer a variety of retail and dining options.
Are there nearby places to get a coffee or quick meal after your services?
Yes, Costa Coffee offers great coffee and snacks, and Five Guys is a nearby fast food restaurant for burgers and quick meals.
Where can I find other beauty or eyewear services close to Benefit Cosmetics?
Vision Express offers optician services nearby; Boots also provides various beauty and spa products close to our location.
How can I book an appointment easily for Benefit Cosmetics Brow Bar Counter?
You can book appointments online via our reservation URL or through the Benefit Loves app, which offers convenient scheduling options.
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